Writing web content that you can use to help you promote you online business takes time, a lot of time, and as a business owner, time seems to be something that’s always in short supply. You need to take the steps to make sure that you get the most out of your writing time.
The biggest time waster people run into when they sit down to write their marketing content is that they don’t have any idea what they’re going to write about. This means that they spend an enormous amount of time when they could be writing hunting for ideas. You need to know what you want to write about in advance. If you’re struggling to come up with ideas, take some time and check out the content your competition has created, or ask your customers if they have questions. It won’t take you very long to come up with enough ideas to create a hundred pages of content.
Don’t spend the time that you should be writing doing research instead. Arrange your day so that you have a period of time when you research topics, and a chunk of time that you use to create content. When you’re researching you need to write down everything you learn in a notebook so that it’s available for quick reference. When you find especially useful websites make sure you bookmark them so you can find them later.
When you decided to sit down and write your content, stick to one subject matter. Don’t jump from one subject to the next. For example, if you’re writing content for some kind of dog care business, one day you should focus on creating content about nutrition, and save the articles on grooming for another day. By sticking to one topic, you will hit all the important points, and your content will have continuity.
You don’t want to call up a blank document and just start to write. Even though you might have a clear idea about what you want to say when you first start typing, it won’t take very long before you get off topic. It will only take a couple minutes to create an outline, which could save your several hours of rewriting later on. When you get done writing, reread what you’ve written and compare it to your outline so that you can make sure you hit on all of the important topics.
No matter how well you may have planned things, there will be days when you just can’t make yourself right. Days when it seems like you spend your entire day sitting at the computer and can only manage to string together a few words. When this happens, you shouldn’t try to fight it, on those days give up the writing and do something else. Tomorrow you will be ready to write again.
SEO Solutions is a Chicago search engine marketing firm that specializes in search engine optimization and marketing. They have a great deal of experience creating web content that inspires consumer confidence.
